Vitasia Rice Paper (Reisteigplatten)

Vitasia is a private label brand primarily associated with Lidl, specializing in Asian-style food products. While the brand itself was created by a German retailer to serve the European market, the specific rice paper product is typically manufactured in Vietnam, where rice-based staples are traditionally produced. This ensures authentic texture and quality for ingredients used in spring rolls and summer rolls.

The brand is under the ultimate ownership of the Schwarz Group, a prominent German multinational retail group that also owns the Kaufland chain. As a private label, Vitasia allows the retailer to offer specialized international cuisine at competitive prices while maintaining control over supply chain and production standards.