Bell's Cocoa Shells

Bell's Cocoa Shells is a chocolate-flavored breakfast cereal primarily sold in European retail chains, notably Netto. The brand focuses on budget-friendly breakfast solutions for families.

Manufacturing typically occurs in Germany, where specialized extrusion and cereal packaging facilities produce private-label goods for various discounters. The brand is closely associated with Salling Group, which manages its distribution across its supermarket network.

The brand is part of the portfolio of the Danish-based Salling Group. Salling Group is Denmark's largest retail company, operating various grocery chains and investing heavily in sustainable sourcing, as evidenced by the Rainforest Alliance certification visible on the packaging.