Bluna Zitrone soft drink

Bluna is a classic German soft drink brand that was first introduced in 1939. Originally created by the same company behind the famous Afri-Cola, it has become a staple of German beverage culture, known for its distinctive fruity flavors and nostalgic advertising campaigns.

The brand has undergone several ownership changes over the decades. Since 1994, the brand rights have been owned by Mineralbrunnen Überkingen-Teinach GmbH & Co. KGaA. The production is decentralized, utilizing various local bottling partners across Germany to ensure regional availability and minimize logistics. Today, Bluna remains a prominent player in the non-alcoholic beverage market in Germany, positioning itself as a traditional alternative to international soda giants.