Arena Sport swimwear and equipment

Arena is a world-renowned brand specializing in competitive swimming gear and swimwear. Founded in 1973 by Horst Dassler, the son of the Adidas founder, the brand was born from a passion for aquatic sports and performance excellence. Over the decades, Arena has become a staple for professional athletes and recreational swimmers alike, known for its high-tech fabrics and hydrodynamic designs.

Today, Arena's manufacturing is distributed across multiple countries, including Italy, France, and various locations in Asia, depending on the specific product line. Since 2014, the brand has been under the ownership of Capvis Equity Partners, a private equity firm. While it started as a specialized swimwear company, it has expanded its footprint globally, maintaining its headquarters in Tolentino, Italy, and continuing to lead innovation in aquatic sports technology.