Tropic Skincare

Tropic Skincare is a prominent British grooming and beauty brand founded by Susie Ma. The brand gained significant public attention after its founder appeared on the BBC show The Apprentice in 2011. Tropic is known for its focus on 'natural' and 'fresh' ingredients, emphasizing vegan and cruelty-free formulations.

The products are primarily manufactured in the United Kingdom, specifically at their headquarters in Croydon, Surrey. This centralized 'Beauty Kitchen' allows the brand to maintain high standards for product freshness and sustainability. The manufacturing process avoids parabens, synthetic fragrances, and other harsh chemicals, aligning with the brand's eco-conscious philosophy.

From an ownership perspective, the brand was initially co-owned by Susie Ma and Lord Alan Sugar, who invested in the company following Ma's appearance on his show. However, in 2023, Susie Ma bought back Lord Sugar's 50% stake to become the sole owner of the company. Today, Tropic Skincare remains an independent, female-led business based in the UK, focusing on direct-to-consumer sales and a large network of independent ambassadors.