July checked and carry-on luggage

July is an Australian travel brand that reimagines the travel experience through thoughtfully designed luggage and accessories. Founded in Melbourne in 2018 by Athan Didaskalou and Richard Li, the company was born out of a desire to fix the common pain points of travel gear, such as fragile wheels and the lack of integrated technology. While the design and headquarters remain centered in Melbourne, Australia, the manufacturing is primarily conducted in high-quality specialized factories in China to maintain a balance of premium materials and competitive pricing.

Ownership of the brand remains private, largely held by its original founders with significant strategic investment from major retail entities. Notably, the Australian retail giant Strandbags acquired a minority stake in the company to support its international expansion. July continues to operate as an independent brand, focusing on direct-to-consumer sales and boutique retail experiences across Australia, the United States, and the United Kingdom, positioning itself as a modern alternative to traditional legacy luggage brands.