RBTV+ (Red Bull TV) Application

Brand Origin and Purpose

RBTV+, also known as Red Bull TV, is the digital cornerstone of Red Bull's vast media ecosystem. Launched to provide a dedicated platform for high-performance sports, live event broadcasts, and cultural documentaries, the brand was established in Austria. It reflects the core values of its parent company by focusing on extreme sports, music, and lifestyle content that 'gives wings' to creators and athletes worldwide.

Digital Development and Ownership

As a digital product, RBTV+ is maintained and updated globally by Red Bull's media house division. The service serves as a direct-to-consumer platform that bypasses traditional broadcasting to connect the Austrian brand with a global audience. It is a key asset in the brand's shift from being a beverage manufacturer to a multifaceted media powerhouse.

Corporate Structure

The application is ultimately owned by Red Bull GmbH, headquartered in Fuschl am See, Austria. While the brand is famous for its energy drinks, the media arm operates as a sophisticated subsidiary that manages content production, licensing, and digital distribution across various smart devices and television platforms.