F&B Digital Dual Heat Airfryer 8L

The F&B (Food & Beverages) Digital Dual Heat Airfryer is a private-label kitchen appliance brand primarily sold through the Danish retail group Salling Group. Launched as an affordable yet high-quality option for modern kitchens, the brand specializes in small domestic appliances that simplify food preparation.

While the brand reflects Danish retail strategy and is managed by the Salling Group in Brabrand, Denmark, the physical manufacturing is typically outsourced to specialized electronics factories in China. This model allows the brand to offer features like dual heat technology and digital interfaces at a competitive price point.

As of 2024 and beyond, the brand remains under the ultimate ownership of the Salling Group, Denmark's largest retailer. The group manages several well-known Danish chains and utilizes proprietary brands like F&B to provide exclusive value to its customer base.