Bogner Fire + Ice apparel

Bogner Fire + Ice is a performance-oriented fashion line that blends functional skiwear with urban style. Launched in 1989 by the German luxury sports fashion house Bogner, the brand was inspired by the film 'Fire and Ice' produced by Willy Bogner Jr. It caters to an active lifestyle, offering high-quality garments that work both on the slopes and in the city.

While the brand's design and heritage are rooted in Munich, Germany, manufacturing is distributed globally to maintain technical standards, with production facilities primarily located in Europe and Asia. The brand remains under the umbrella of Willy Bogner GmbH & Co. KGaA, maintaining its status as a premium independent German label focused on luxury athletic wear.