Geox breathable footwear and apparel

Geox Brand Overview and Origin

Geox is an Italian luxury and lifestyle brand famously known for its 'shoe that breathes' technology. The company was founded in the early 1990s by Mario Moretti Polegato. The inspiration for the brand struck during a jogging trip in Reno, Nevada, where Polegato cut holes in the soles of his shoes to alleviate overheated feet. This simple idea evolved into a patented membrane technology that allows sweat to escape while preventing water from entering.

Manufacturing and Innovation

While the brand is rooted in Italian design and research, Geox utilizes a global supply chain for its production. Manufacturing takes place in multiple countries across Europe and Asia, such as Vietnam, Indonesia, and China, while high-end design and research and development continue to be centered at the corporate headquarters in Montebelluna, Italy.

Ownership and Global Presence

Geox is a publicly-traded company listed on the Borsa Italiana. It remains largely under the leadership and influence of the Polegato family through their holding company. As of 2024 and looking toward 2026, the company continues to operate as an independent entity, focusing on sustainable footwear and expanding its proprietary membrane technology into various categories of outerwear and professional apparel.