Made O'Meter
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Greater Than Hummus is a popular healthy snack brand that emerged from the growing demand for plant-based, gourmet dips in the Middle East. Originally developed to provide a cleaner, more nutritious alternative to traditional shelf-stable products, the brand focuses on using natural ingredients without artificial preservatives to appeal to health-conscious consumers.
The brand was founded in the United Arab Emirates, where it continues to base its manufacturing operations. By keeping production local, the company ensures the freshness of its chickpea-based products before distribution across major retailers in the region. The brand has built a narrative around clean eating and empowering lifestyles through better food choices.
Currently, the brand is owned by its original founders through their specialized food production entity in the UAE. It operates as an independent brand, maintaining control over its unique recipes and production standards while expanding its presence in the competitive chilled food segment of the Gulf cooperation countries.
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Made O'Meter utilise une analyse alimentée par l'IA pour estimer les origines de production. Les résultats ne sont pas toujours précis à 100%.
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