Rituals Luxury Car Air Freshener

Rituals is a renowned Dutch lifestyle brand founded in 2000 by Raymond Cloosterman in Amsterdam. The brand's philosophy centers on transforming daily routines into meaningful rituals, drawing deep inspiration from ancient Asian traditions. This specific 'Luxury Car Air Freshener' is part of their home and lifestyle range, designed to elevate the sensory experience of traveling.

While the brand's identity is heavily influenced by Asian cultures, approximately 97% of its products are manufactured within the European Union to maintain high quality and ethical standards. Rituals is a certified B Corporation, reflecting its commitment to social and environmental performance. The company has grown from a single basement shop in Amsterdam to a global powerhouse with thousands of boutiques and points of sale worldwide.

As of 2026, Rituals remains a privately held company under the leadership of its founder, Raymond Cloosterman. It continues to operate as an independent entity, maintaining its headquarters in Amsterdam. The brand has expanded into major global hubs and luxury department stores, consistently reporting strong growth and investing heavily in innovative concepts like its Mind Oasis wellness spaces.