The Natural Confectionery Co. Snakes

The Natural Confectionery Co. (TNCC) is a prominent Australian brand that has become a staple in the confectionery market, particularly known for its jelly-based 'lollies' such as Snakes, Party Mix, and Sour Squirms. The brand's history dates back to 1941 when Julius Lighton and Walter Eger acquired Jupp & Sons, a small confectionery business in Melbourne. This evolved into Sunrise Confectioners, which launched the TNCC range in 1992 as a response to growing consumer demand for treats free from artificial colors and flavors. The brand's success was rapid, leading it to become a market leader in the natural jelly segment.

In April 2003, the brand was acquired by Cadbury Schweppes, which integrated TNCC into its global portfolio and expanded its reach into international markets like the United Kingdom. Following the 2012 demerger of Kraft Foods (which had previously acquired Cadbury), the brand became part of Mondelēz International. Today, the product remains a flagship of the Mondelēz snack portfolio in the Oceania region.

Manufacturing continues to be primarily centered in Australia, where the brand maintains its 'Aussie made' heritage. The company focuses on using 100% renewable electricity for its production facilities, aligning with modern sustainability goals. Ownership remains with Mondelēz International, a global snacking powerhouse headquartered in the United States.