Valentino Donna Born In Roma Eau de Parfum

Valentino Donna Born In Roma is a prominent luxury fragrance from the Italian fashion house Valentino. While the brand itself was founded in Rome, Italy, in 1960 by Valentino Garavani and Giancarlo Giammetti, its beauty and fragrance operations are managed through a long-term licensing agreement.

Since 2019, the L'Oréal Group has held the worldwide license to create, develop, and distribute Valentino perfumes and cosmetics. Consequently, while the brand's creative heart remains in Rome, the fragrances are primarily manufactured in France at L'Oréal’s specialized perfume production facilities.

The brand's ultimate ownership is currently divided; Mayhoola for Investments (the investment arm of Qatar's ruling family) holds a majority stake, while the luxury conglomerate Kering acquired a 30% stake in 2023 with a clear path to potentially acquire the entire company by 2028. This partnership ensures that the brand maintains its high-couture Italian heritage while benefiting from global industrial and distribution networks.