The Pink Stuff All Purpose Floor Cleaner

The Pink Stuff is a highly popular household cleaning brand that has gained massive global recognition, particularly through social media trends like 'CleanTok.' Originally launched as a versatile cleaning paste, the brand has since expanded its lineup to include liquid products such as this All Purpose Floor Cleaner. The brand was famously developed by Star Brands Ltd, which focused on creating effective and affordable cleaning solutions with a distinct vibrant aesthetic and signature scent.

Historically a British success story, Star Brands Group was acquired by the American multinational RPM International Inc. in early 2025. This acquisition integrated The Pink Stuff into RPM's Rust-Oleum subsidiary, aiming to leverage RPM's global distribution network to further accelerate the brand's rapid growth in markets like North America and Europe. Despite the change in ultimate ownership, the brand maintains its British heritage and primary manufacturing roots in the United Kingdom, specifically continuing operations from its base in Leeds.