Naturfreund household products

Naturfreund is a traditional brand for sustainable household products, primarily known for its unbleached coffee filters and waste bags. The brand originated in Germany and has long been a staple in the retail landscape, often associated with eco-conscious grocery offerings.

Structurally, the brand belongs to the Melitta Group, a family-owned German giant famous for inventing the paper coffee filter. Within the group, Naturfreund is managed by Cofresco Frischhalteprodukte GmbH & Co. KG, a joint venture between Melitta and the American company S.C. Johnson. While Melitta remains the lead entity and ultimate owner based in Minden, Germany, the brand's presence is particularly strong in regional German supermarkets like Edeka, where it is positioned as an environmentally friendly alternative for paper and plastic kitchen essentials.