Capri-Sun fruit juice drink

Capri-Sun is a globally recognized beverage brand, famous for its unique flexible laminate pouch packaging. Originally launched in Germany in 1969, the drink was developed by Rudolf Wild and was named 'Capri-Sonne' after the Italian island of Capri. It was specifically formulated as a refreshment drink for children, focusing on natural ingredients and portability.

The manufacturing of Capri-Sun is handled across numerous facilities worldwide to serve regional markets. While it originated in Eppelheim, Germany, where a significant production hub still exists, the beverage is also produced in various locations through licensing agreements. This decentralized manufacturing approach allows the brand to maintain a presence in over 100 countries.

Ownership of the brand is held by Capri Sun Group Holding AG, headquartered in Switzerland. For decades, the brand has maintained a strong partnership with the Coca-Cola Company, which acts as a primary distributor in many territories, including parts of Europe and North America. Despite these distribution partnerships, the brand remains independently owned by the descendants of its founder through the Swiss-based holding company.