Sure antiperspirant and deodorant

Sure is a leading antiperspirant and deodorant brand, known for its reliable protection against sweat and odor. The brand was first introduced to the U.S. market in 1973 and has since become a staple in personal care routines worldwide. In the United States, Sure was acquired by Helen of Troy in 2006, and in 2021, the personal care business, including Sure, was sold to Tengram Capital Partners, which owns High Ridge Brands. Globally, Sure is owned by Unilever, a British-Dutch multinational company headquartered in the United Kingdom and the Netherlands. Unilever markets Sure under various names in different regions: as Rexona in Australia, Degree in the U.S. and Canada, and Shield in South Africa. The brand is manufactured in multiple countries, including Australia and the Philippines, to meet global demand.