Activia Fibres Oat and Walnuts yogurt

Activia is a flagship brand of functional yogurt products originally developed by the French multinational Danone in 1987. The product shown is the Italian version, specifically the 'Fibre' range featuring oats and walnuts. Activia is marketed globally for its probiotic benefits, specifically containing the Bifidobacterium animalis lactis strain.

Today, Activia remains under the ultimate ownership of Danone (formerly Groupe Danone), headquartered in Paris, France. Manufacturing for the Italian market is typically handled by Danone's local production facilities in the EU, often within Italy itself. Danone is a global leader in the dairy and plant-based food industry, maintaining a strong presence across Europe, North America, and emerging markets.