Penny Lemon-Ginger Soft Drink

The product shown is a private-label soft drink from Penny, a well-known German discount supermarket chain. Specifically, it is a lemon-ginger flavored Erfrischungsgetränk (refreshing beverage). These products are brewed or bottled by various third-party suppliers commissioned by the retailer to meet their specific recipes and value-oriented price points. Penny itself was founded in Germany in 1973.

Today, the Penny brand is part of the REWE Group, one of the leading trade and tourism groups in Germany and Europe. The brand remains deeply rooted in German retail culture, with its distribution and production centralizing around European supply chains to ensure regional availability. The REWE Group, headquartered in Cologne, maintains ultimate ownership and oversees the strategic direction of its discount subsidiary.