Nicorette Freshfruit 4 mg nicotine gum

Nicorette is a globally recognized healthcare brand specializing in nicotine replacement therapy (NRT) products. It was originally developed in Sweden in the 1970s by a company called Leo AB (later Pharmacia) following significant medical research into smoking cessation. The brand's foundational product was the nicotine gum shown in the image, which provides controlled doses of nicotine to help users quit smoking by easing withdrawal symptoms.

Over the decades, the ownership of Nicorette has transitioned through major pharmaceutical giants, including Pharmacia & Upjohn and Pfizer. Today, the brand is owned by Kenvue, a dedicated consumer health company that was spun off from Johnson & Johnson in 2023. While Kenvue operates as an independent global entity, many Nicorette products continue to be manufactured at the brand's historic and primary production facility in Helsingborg, Sweden, though global distribution and local marketing are managed by various Kenvue subsidiaries worldwide. In the Turkish market, the product is marketed as 'meyveli sakız' (fruit-flavored gum) to assist local consumers in their cessation journey.