VegeDia Oat Drink Original

VegeDia is a proprietary brand developed by the Spanish supermarket multinational Distribuidora Internacional de Alimentación, S.A. (Grupo Dia). Launched to meet the rising demand for plant-based alternatives, the brand specializes in dairy-free products including oat, soy, and almond beverages, as well as vegetable-based desserts.

The Oat Drink is primarily manufactured in Spain through partnerships with specialized plant-based beverage producers such as Natur-All (part of the Iparlat Group), ensuring a local supply chain. Grupo Dia, headquartered in Las Rozas, Madrid, manages the brand as part of its strategic focus on high-quality private labels. The company operates a vast network of stores across Spain, Portugal, Argentina, and Brazil, maintaining ultimate ownership of the VegeDia trademark.