Esselunga Bio blueberry jam

Esselunga Bio blueberry jam is an organic fruit preserve produced specifically for the Esselunga supermarket chain, one of Italy's most prominent retailers. The 'Bio' line was launched in 1999 as part of Esselunga's commitment to organic and sustainable agricultural practices. The product is manufactured in Italy, often by specialized third-party food producers that adhere to strict organic certification standards (EU Organic) for Esselunga's private label.

The brand is owned by Esselunga S.p.A., a company with deep roots in Italian retail history. Founded in 1957 by the Caprotti family in collaboration with American businessman Nelson Rockefeller, it eventually became a fully Italian-owned enterprise. Today, the brand and its parent company are entirely controlled by the Caprotti family through their holding company, Supermarkets Italiani S.p.A., maintaining its status as a cornerstone of the Italian grocery market.