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Hydracolor is a specialized lip care line that combines the protective qualities of a lip balm with the aesthetic of a lipstick. It is widely recognized for its moisturizing formula and sun protection factor (SPF 25), designed to nourish lips while protecting them from UVA and UVB radiation.
The brand is a historical line under the umbrella of Deborah Milano, a prominent Italian cosmetics company. Manufacturing primarily takes place in Italy, maintaining the "Made in Italy" excellence that the parent company is known for. The brand has been a staple in European pharmacies and beauty retailers for decades, marketed for its hypoallergenic properties and wide range of tinted shades.
Ownership of the brand lies with the Deborah Group, an Italian family-founded business that has been a leader in the beauty industry since the early 20th century. In recent years, while maintaining its Italian heritage and headquarters in Milan, the group has continued to expand its global distribution, ensuring that Hydracolor remains accessible to a wide international audience.
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