Latteria Senza Lattosio latte parzialmente scremato

Latteria is a private label brand owned by the German discount giant Lidl. This specific product, 'Latteria Senza Lattosio latte parzialmente scremato', is a lactose-free semi-skimmed UHT milk. While the brand itself is a creation of the German-based Lidl, this particular milk is part of Lidl's '100% Italian' line, meaning it is sourced and produced within Italy by local dairy partners such as Padania Alimenti or similar Italian cooperatives to ensure local freshness and quality for the Italian market.

Lidl was originally founded in 1930 in Germany by Josef Schwarz and later transformed into a discount supermarket powerhouse by his son, Dieter Schwarz. Today, Lidl operates as a subsidiary of the Schwarz Group, which is currently the largest retailer in Europe. The Schwarz Group maintains ultimate ownership and is headquartered in Neckarsulm, Germany. This ownership structure allows Lidl to manage private labels like Latteria across various European markets while tailoring the sourcing—such as using Italian milk—to local consumer preferences and regulations.