Misura Whole Wheat Pasta

Misura is a historic Italian brand renowned for its commitment to dietary and functional food products. Originally founded in Italy during the 1970s, the brand focused on bringing wellness-aligned products such as whole-wheat pasta and sugar-free snacks to a mass audience.

Today, the brand is owned by Colussi Group, a major Italian food manufacturer with deep roots in the confectionery and pasta sectors. The production is primarily located within Italian facilities, maintaining traditional manufacturing methods while utilizing modern health-focused ingredients. As part of a larger family-owned conglomerate, Misura remains a staple of the 'Made in Italy' health food segment.