Danone Activia Natural yogurt

Activia is one of the most recognized probiotic yogurt brands globally, specifically marketed for digestive health. It was first launched in France in 1987 by the multi-national food corporation Danone. The brand is famous for containing a specific strain of Bifidobacterium, often referred to by trademarked names like Bifidus Animalis or Bifidus Regularis depending on the region.

As a flagship brand of the Danone group, which remains its ultimate owner, Activia is produced in dozens of factories around the world to ensure freshness in local markets. While originally a French innovation, it has a significant presence across Europe, the Americas, and Asia. In Iberia, it is distributed and often produced by local subsidiaries like Danone S.A. in Spain or Danone Portugal.