Amway Home/Artistry/Nutrilite products

Amway is a world-renowned multi-level marketing company that specializes in health, beauty, and home care products. Founded in 1959, the brand established its headquarters in Ada, Michigan, where the majority of its global R&D and manufacturing still takes place today. Its most famous brands include Nutrilite supplements and Artistry skincare.

Over the decades, Amway has expanded its production footprint to serve regional markets more efficiently. While the core manufacturing remains in the United States, the company operates significant production facilities in China, India, and Vietnam to cater to the high demand in the Asian market.

Ownership of the brand has remained private and family-owned since its inception. Amway is the flagship company of the Alticor group, which is controlled by the founding Van Andel and DeVos families. This stable family ownership has allowed the company to maintain a consistent business model centered on direct selling and independent business owners worldwide.