Nivea personal care products

Nivea is one of the world's most recognized skincare brands, famous for its signature blue tin cream. Founded in Germany in 1911, the brand's name is derived from the Latin words 'nix, nivis', meaning 'snow-white'. It was developed after the invention of Eucerit, the first water-in-oil emulsifier, which allowed for the creation of stable cosmetic creams.

Today, Nivea products are produced globally in numerous manufacturing facilities to serve different regional markets, including major sites in Germany, Mexico, Poland, and Thailand. Despite its global reach, the brand remains deeply rooted in its German heritage.

Nivea is the flagship brand of Beiersdorf AG, a multinational company headquartered in Hamburg, Germany. Beiersdorf specializes in personal care and pressure-sensitive adhesives (Tesa). The company is majority-owned by maxingvest ag, the holding company of the Herz family, ensuring that the brand remains under German ultimate ownership and control into 2026 and beyond.