WC Net Disincrostante Gel

WC Net is a market-leading brand specializing in toilet hygiene and maintenance. Originally founded in Italy in the 1960s, it quickly became synonymous with the 'angled neck' bottle design that facilitates cleaning under the rim. The brand has expanded from basic descalers to a comprehensive range of gels, rim blocks, and septic tank treatments.

Today, WC Net is a key part of the Bolton Group's home care portfolio. While the brand has deep Italian roots and significant manufacturing remains in Italy to serve the Mediterranean market, its products are distributed across several European countries, with localized production to support supply chain efficiency. Bolton Group, the ultimate owner, operates a global presence from its headquarters in Milan, overseeing a diverse range of well-known consumer brands.