Made O'Meter
Discover where a brand or product originates
This product is a private-label white wine specifically bottled for Jumbo, one of the largest Dutch supermarket chains. The wine itself is a Chenin Blanc, a grape variety for which South Africa is globally renowned. The label 'Zuid Afrika' indicates the geographical source of the grapes and the initial production process, while the notation 'Geselecteerd door Jumbo' (Selected by Jumbo) confirms it is a retail-specific brand.
Ownership of this product lies with Jumbo Supermarkten B.V., a family-owned Dutch company headquartered in Veghel, Netherlands. While the wine is manufactured in South Africa by partner wineries to Jumbo's specifications, the brand and distribution are controlled entirely by the Dutch parent company. This model allows the retailer to offer high-quality regional wines at competitive prices under their own curated labels.
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