Schwarzkopf Taft Power Elastic Styling Gel

Schwarzkopf Taft is a prominent European hair styling brand owned by the German multinational Henkel. The specific product shown, the Power Elastic Styling Gel, is known for its high-hold formula (Hold Level 5) that maintains hair flexibility. The brand Taft gained fame in 1955 as the creator of the first hairspray in Germany, leading to the creation of the German verb 'taften' (to spray with hairspray).

As of 2026, the brand remains a core part of Henkel's Consumer Brands business unit. While Henkel operates manufacturing facilities globally, the majority of the Taft styling line, particularly for the European market, continues to be produced primarily in Germany. The brand emphasizes vegan formulas and long-lasting hold across its extensive portfolio of gels, waxes, and sprays.