Nø Cosmetics Retinol Serum

Nø Cosmetics (often stylized as Nø) is a contemporary 'conscious beauty' brand founded in 2017 by Caroline Kroll and her father, Andreas Kroll. The brand was established with the mission of providing effective, vegan, and clean skincare at drugstore price points, emphasizing values like gender neutrality and the removal of social pressure regarding beauty standards.

Based in Dormagen, Germany, the brand's products are primarily manufactured within Germany to ensure high quality and safety standards. The brand gained significant popularity through social media and secured distribution in major European retailers like dm-markt and Rossmann. As of 2026, the company remains an independent, family-owned business operating under KrollCosmetics GmbH, maintaining its commitment to science-backed formulations and cruelty-free practices.