El Cultivador Strawberry Extra Jam

El Cultivador is a private label brand owned by the international supermarket chain ALDI. This specific product, 'Mermelada Extra de Fresa', is marketed in ALDI stores in Spain and features a high fruit content of 75%. While ALDI is a German-founded company, a significant majority (approximately 80%) of its private label products sold in Spain are sourced from national Spanish suppliers to ensure freshness and support local production. The brand identity for El Cultivador was redesigned by the Barcelona-based studio Enric Aguilera Asociados to create a unified look for ALDI's extensive range of preserved vegetable and fruit products.

Ownership of the brand lies with ALDI Nord, which manages operations in Spain and several other European countries. The group is well-known for its discount business model and commitment to providing quality products at competitive prices through its own brands. The manufacturing of these jams often involves prominent Spanish food processing companies that partner with ALDI to produce high-specification goods tailored to the local market's preferences.