Lenor Unstoppables Fresh scent booster

Lenor Unstoppables is a line of in-wash scent booster beads designed to provide long-lasting fragrance to laundry. The brand Lenor was originally launched in 1963 in Germany as a fabric softener brand. It is the European counterpart to the American brand Downy, both of which are part of the Procter & Gamble (P&G) portfolio.

Today, Lenor Unstoppables are produced in multiple locations globally to serve local markets. In Europe, production typically occurs within the European Union (such as plants in France or Germany) to meet regional demand. The product is marketed under the Lenor brand name in Europe, Russia, and Japan, while it is sold as Downy Unstopables in the United States and other markets. The brand remains under the ultimate ownership of Procter & Gamble, a multinational consumer goods giant headquartered in the United States.