Carpe Diem Kombucha classic Schorle

Carpe Diem Kombucha is a premium fermented tea beverage that originated in Austria. The brand was originally established in 1993 by Dietrich Mateschitz, the founder of Red Bull, through the company Carpe Diem GmbH & Co KG. It was launched as a wellness-focused functional drink, gaining popularity for its double-fermented process and use of natural ingredients like herbal tea, beet sugar, and acerola.

In 2014, the beverage license and distribution rights were transferred to Rauch Fruchtsäfte GmbH & Co OG, a long-standing partner of Red Bull. Today, the product is primarily manufactured in Austria, specifically at Rauch's facilities in Vorarlberg. The brand continues to be owned by the Mateschitz family interests but is managed and produced under license by the Rauch company, maintaining its position as a staple in the European health-conscious beverage market.