Cérébos Sel Fin

Cérébos is a renowned brand specializing in salt and other flavorings, established in 1894 by Mawson & Swan in the United Kingdom. The brand's iconic logo features a boy chasing a chicken while pouring salt, symbolizing the product's free-flowing nature. Over the years, Cérébos expanded its product range to include sauces, food flavorings, and nutritional supplements. The brand's ownership is divided among several companies: Kraft Heinz in the Asia Pacific region, Premier Foods in the UK, K+S in Western Europe, and Bud Group in South Africa. In 2018, Kraft Heinz acquired most of Cerebos Pacific's assets from Suntory Holdings, including well-known local brands such as Saxa, Gravox, Fountain, Toby's Estate, Foster Clark's, Mocopan, and Asian Home Gourmet. This acquisition expanded Kraft Heinz's presence in the Asia Pacific market, particularly in Australia and New Zealand. The Cérébos brand continues to be a market leader in the retail salt market in South Africa, with extended distribution into Southern Africa. The brand's commitment to quality and innovation has solidified its position as a trusted name in households worldwide.