Power retail store

Power (Power International AS) is a major Nordic electronics retailer operating in Norway, Sweden, Finland, and Denmark. The brand originated in Norway, tracing its roots back to the Expert retail chain before rebranding to Power. Today, Power is owned by the Norwegian retail conglomerate Awilhelmsen AS. In Sweden, Power entered the market heavily by acquiring the former MediaMarkt stores, establishing a strong presence in the consumer electronics and appliance market.