VELO Blue Raspberry nicotine pouches

VELO Blue Raspberry is an all-white tobacco-free nicotine pouch product. Originally introduced to the market under names such as EPOK and LYFT by the Swedish company Fiedler & Lundgren, the modern VELO brand was established and unified across global markets by British American Tobacco (BAT).

Manufacturing for the Scandinavian and broader European markets primarily takes place in Sweden, continuing the Swedish tradition and manufacturing heritage of modern snus and nicotine pouches in Malmö and Vårgårda, although BAT also manufactures pouches in other global facilities.

Today, VELO is wholly owned by British American Tobacco (BAT) plc, a British multinational tobacco and nicotine products company headquartered in London, United Kingdom. BAT manages its Scandinavian portfolio through British American Tobacco Sweden AB.