Post Cocoa Pebbles Cereal

Cocoa Pebbles is a well-known breakfast cereal featuring chocolate-flavored sweetened crispy rice puffs. First introduced in 1971 by the Post Cereals division, it was created through a licensing agreement with Hanna-Barbera, making it one of the longest-running brand partnerships based on cartoon characters, notably Fred Flintstone and Barney Rubble from The Flintstones.

Today, Cocoa Pebbles is manufactured and marketed by Post Consumer Brands, an operating unit of Post Holdings, Inc. Post Holdings is a publicly traded American consumer packaged goods holding company headquartered in Lake Saint Louis, Missouri. The product sold across the United States is predominantly manufactured in domestic facilities, such as Post's historic manufacturing hub in Battle Creek, Michigan, alongside other regional production plants.