PREMIERE Deluxe Dog Treats

PREMIERE Deluxe dog treats (meat sticks) are part of the exclusive pet food and snack portfolio developed by Fressnapf Tiernahrungs GmbH (operating as Maxi Zoo across various European markets, including Denmark). Fressnapf distributes and markets PREMIERE as a private label premium pet brand.

The brand originates from Germany, founded by Torsten Toeller in Krefeld, North Rhine-Westphalia, who created Fressnapf in 1990. The treats are sourced through international manufacturers and sold directly throughout Maxi Zoo and Fressnapf retail and online pet stores across Europe.