Make Up Store Cosmetics

Make Up Store is a well-known Swedish cosmetics brand founded in 1996 by Mika Liias in Stockholm. Originally developed to meet the demanding requirements of professional makeup artists, the brand rapidly gained consumer popularity across the Nordic region and internationally for its highly pigmented products, wide spectrum of shades, and sleek packaging.

In 2020, Make Up Store was acquired by the prominent Nordic beauty e-commerce giant Lyko Group AB. Under Lyko's stewardship, the brand was revitalized and seamlessly integrated into their omnichannel retail network, securing broad distribution in Norway and other Nordic markets both online and through retail stores.

Manufacturing of Make Up Store cosmetics takes place across multiple specialized cosmetic manufacturing hubs, primarily within Europe (including Sweden, Italy, and Germany), as well as international cosmetic labs adhering to strict EU safety and quality regulations.