Duracell 175W Inverter

Duracell is an iconic American brand known internationally for its alkaline batteries, specialized power cells, and portable power solutions. The brand originated in the 1920s through a partnership between scientist Samuel Ruben and businessman Philip Rogers Mallory, forming the P. R. Mallory Company, which later introduced the 'Duracell' brand name in the 1960s.

Over the decades, Duracell changed corporate hands multiple times—including acquisitions by Dart Industries, Kohlberg Kravis Roberts (KKR), The Gillette Company, and Procter & Gamble—before being acquired in 2016 by Warren Buffett's conglomerate, Berkshire Hathaway Inc.

In addition to consumer batteries, Duracell licenses its brand name for consumer automotive and portable power electronics, such as this 12V 175W car power inverter with European AC sockets and USB ports. These consumer electronic accessories are typically designed under license and manufactured in China.