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Bellarom Espresso Superiore is a whole-bean Italian-style espresso coffee product sold predominantly at Lidl discount supermarkets.
Bellarom is an in-house private label brand owned by the German retail giant Lidl (part of the Schwarz Group). While Bellarom coffee was created in Germany for Lidl's retail network, this specific espresso variety is roasted and packaged in Italy ("Prodotto in Italia / Made in Italy"), specifically celebrating Tuscan-style roasting traditions.
The ultimate owner of Lidl and its private-label brands is the Schwarz-Gruppe (Schwarz Group), a multinational retail group headquartered in Neckarsulm, Germany.
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