Red Band Wilde Erdbeeren

Red Band is a renowned Dutch confectionery brand famous for its wide assortment of fruit gummies, licorice, and foam sweets, such as 'Wilde Erdbeeren' (Wild Strawberries).

The brand originated in 1928 in Etten-Leur, the Netherlands, where the first Red Band factory opened. Over the decades, it grew to become a household name across the Benelux and neighboring Germany.

Today, Red Band is part of Cloetta AB, a Nordic confectionery company headquartered in Sweden. The sweets are primarily manufactured in the Netherlands and distributed throughout European markets by local Cloetta subsidiaries, including Cloetta Deutschland GmbH in Germany.