Sole Laundry Detergent Powder

Sole is a historic Italian laundry care brand founded in 1964. Originally developed and popularized in Italy, it has long been known for laundry detergents and stain removers with strong cultural recognition under its slogan and tri-color banner proudly proclaiming 'Dal 1964 Marchio Italiano'.

Over the years, the brand was acquired by consumer goods multinational Reckitt Benckiser (now Reckitt), a British multinational consumer goods company headquartered in Slough, England. While Reckitt is a UK-based enterprise, the Sole product line is primarily manufactured in Italy and primarily targets Mediterranean and European retail sectors, as well as specialty European and Italian import markets in the United Kingdom.