Nivea Deodorant Roll-on

Brand Origin and History

Nivea is one of the world's most recognized skincare brands, created in 1911 in Hamburg, Germany, by Beiersdorf. The brand began with the development of Eucerit, an emulsifier that allowed oil and water to bind into a stable cream, leading to the creation of the classic Nivea Creme. Over more than a century, the brand expanded into a comprehensive personal care lineup encompassing deodorants, lotions, and sunscreens.

Ownership

Nivea is owned and managed by Beiersdorf AG, a multinational personal care corporation headquartered in Hamburg, Germany. The majority ownership of Beiersdorf AG belongs to the Herz family through maxingvest AG, a German investment holding company.

Manufacturing and Local Presence

For products distributed in Brazil, manufacturing is typically carried out domestically. Beiersdorf operates local manufacturing facilities in the state of São Paulo (such as in Itatiba), indicated by the 'INDÚSTRIA BRASILEIRA' text on the packaging, serving the Brazilian and Latin American markets.