Kayoba Outdoor Clothing

Kayoba Outdoor is a private label brand developed and owned by the Swedish retail chain Jula AB (part of Jula Holding AB). The brand encompasses activewear, outdoor gear, camping accessories, and recreational equipment designed to offer functional outdoor solutions at an accessible price point.

Originally founded in Sweden in 1979 by Lars-Göran Blank, Jula has grown into a major department store chain operating across Sweden, Norway, Poland, and Austria, with extensive e-commerce operations throughout Europe. Kayoba products, including its outdoor apparel line, are typically manufactured through contract production facilities across Asia and other international markets, in line with modern apparel retail supply chains.