Julep

Julep is a vibrant and innovative beauty brand known primarily for its high-quality nail polish and cosmetics. Established in 2007 in the United States, Julep quickly gained a reputation for its trendy and versatile range of nail products. With the mission to empower women, the brand emphasizes quality ingredients and has a dedicated following, particularly in the UK and other global markets.

The brand was originally founded by Jane Park, who sought to revolutionize how women engage with beauty through a subscription model that offered a personalized experience. Its unique approach allows customers to explore and discover new shades and beauty products tailored to their preferences.

Julep is currently owned by the larger beauty conglomerate, Aveda Corporation, which is known for its commitment to natural ingredients and quality in the beauty industry. Aveda operates under the umbrella of Estée Lauder Companies, which is headquartered in the United States. This strategic ownership allows Julep to leverage extensive resources while maintaining its distinct brand identity and commitment to quality in nail care products.