Tomorrow Sleep Mattress

Tomorrow (Tomorrow Sleep) was launched as a direct-to-consumer sleep wellness and mattress brand, offering hybrid mattresses, bedding, and sleep monitoring accessories. Engineered using memory foam combined with pocketed coils, the brand gained prominence within the competitive bed-in-a-box market.

The brand originated in the United States in 2017 as a venture backed by Serta Simmons Bedding, one of the world's largest mattress manufacturing and distribution conglomerates. Serta Simmons Bedding established the brand to directly compete in the modern e-commerce sleep sector before eventually absorbing aspects of the direct-to-consumer strategy into its core portfolio.

While predominantly known for its mattress and smart sleep tech operations in North America and export availability in markets like the United Kingdom, other unrelated entities share the name 'Tomorrow' globally, such as Tomorrow London (a fashion showroom and business accelerator based in the UK) and Tomorrow University. However, in the consumer goods and bedding space, Tomorrow Sleep remains tied to Serta Simmons Bedding.